Wigan Warriors join The Multibank 2024 Christmas campaign
A campaign designed to raise awareness, and respond to the rising issues of hygiene poverty amongst young people up-and-down the United Kingdom, guaranteeing that they can approach 2025 equipped with the tools, assurance, and confidence they need to maximise opportunity and potential in the classroom.
For 46% of households, washing detergent is considered a luxury item on the shopping list, rising in cost at a rate of 41.6% in just 3-years. 42% of households are without deodorant. 400,000 are without soap or toothpaste. And with school staff recognising the isolation, withdrawal and bullying that is developing as a result, they are spending approximately £40 million of their own money to support pupils, purchasing soap, toiletries, and detergent as a means to counter divisiveness in the classroom.
With 2-in-3 staff expecting the level of hygiene poverty to increase in their school in the coming year, and with key workers’ mental health affected as they attempt to navigate the daily complexities that hygiene poverty presents, The Multibank has designed it’s 2024 campaign to get soap, shampoo, shower gel, deodorant, toothpaste, and toothbrushes in the hands of our neediest, ensuring that our young people start the day the right way, free of fear, anxiety, and judgement.
At Christmas, that peace of mind is the least a child deserves.
December 10th will see Warriors host their annual ‘Night Under the Lights’ event at ‘Robin Park Arena’, in support of The Brick Multibank, Wigan, encouraging all in attendance to give essential hygiene products on entry to the event.
Partnering with The Brick Multibank enables the Wigan community to play an active role in getting essential hygiene items into the hands of those neediest across the Greater Manchester region this winter period, ensuring that all children can start the day the right way, free of fear, anxiety, and judgement.
Gifted products will support the build of essential hygiene packs, to be distributed via The Brick Multibank’s place-based network of charities, social workers, teachers, and healthcare professionals. These items include soap, shampoo, shower gel, deodorant, toothpaste, and toothbrushes, unopened and within date. They can be gifted at manned Multibank donation banks positioned within the arena.
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