The multi-year deal is the company’s first club partnership in New Zealand.

“These are exciting times for us as we welcome new partners following our highly successful year on and off the field,” said One New Zealand Warriors general manager commercial and consumer business Glenn Critchley.

“Being in the first of what is a major breakthrough sponsorship for both of us makes beginning a relationship with GWM even more special.”

GWM will have its name on the sternum position of the shirts for each of the club’s five teams this season in the NRL, New South Wales Cup, Jersey Flegg Cup, SG Ball Cup, and Harold Matthews Cup in addition to providing a fleet of vehicles for the One New Zealand Warriors.

Additionally, Precinct 95 will now be known as the GWM Fan Zone, and GWM will have the exclusive right to name the game-day entertainment area at the northern end of Go Media Stadium.

As part of the agreement, GWM will also operate an activation of the best seats for game day next to the East Stand tunnel.

“This exciting new partnership with the One New Zealand Warriors has come at just the right time as we continue to grow the GWM business in New Zealand,” stated Sean Tupp, national sales manager for GWM in New Zealand.

“We have a great working relationship with the NZ Warriors thanks to our selection of rugged and extremely capable SUVs and utes from GWM.

In the upcoming years, we’re excited to collaborate with the Warriors and achieve mutual success.

GWM’s worldwide network of dealers offers a variety of vehicles including utes, Haval SUVs, Tank Off-road, and Ora EV with diesel, gasoline, hybrid, and electric engine options.