Queen Casino nets Borussia Mönchengladbach collaboration

German Bundesliga side Borussia Mönchengladbach is looking to tap into a new collaboration with Queen Casino to grow into the Asian market.

As a result of the deal, Queen Casino will receive exclusive rights that include prominent branding opportunities and visibility during Mönchengladbach’s home matches.

Samuel Deri Divina, Director of Lowkey Ltd, commented: “We are thrilled to partner with Borussia Mönchengladbach, a club with an illustrious history and a vibrant community of supporters. This collaboration aligns perfectly with our vision of providing premium entertainment and creating unforgettable experiences for our customers.”

The partnership will also extend to digital platforms, with Queen Casino’s brand featuring on the club’s Japanese social media channels to engage its fanbase in the country.

Additionally, the casino will provide unique experiences and exclusive merchandise, enhancing interaction with the side’s fans.Philipp Havermann, Head of Internationalisation and Brand Partnerships of Borussia Mönchengladbach, added: “We are excited to welcome Queen Casino into the Borussia family. This partnership will not only enhance our presence in the Asian market but also bring innovative engagement opportunities for our Japanese fans. We look forward to a fruitful collaboration.”