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AC/DC – THE BON SCOTT ESTATE CELEBRATES ICON’S 78TH BIRTHDAY AND REVEAL CERTAIN THINGS ABOUT HIS SELF..
Marking what would have been the late singer’s 78th birthday, The Bon Scott Estate is embarking on a number of high-profile activations to celebrate the icon’s life and music.
On the actual birthday (July 9), there will be a tribute concert at Arlene’s Grocery on New York City’s Lower East Side. The infamous rock club has hosted some of the most raucous nights of rock and roll in the 21st century, and the show will harken back to the secret set that AC/DC performed at CBGB in 1977. 16 singers will each tackle one classic AC/DC song with a stellar backing band.
There is also a concerted promotion at U. terrestrial and satellite radio in which on-air personalities will wish Bon a happy birthday and play one or more of his classic performances such as “Highway To Hell”, “It’s A Long Way To The Top (If You Wanna Rock N Roll)” and “Dirty Deeds Done Dirt Cheap”.
Thanks to the estate’s longstanding merchandising partner Perryscope Productions, brand new collaborations are in place with Gordon Nicolson Kiltmakers and Dixxon Flannel Company to create bespoke products from the two newly created and registered Bon Scott tartans (Heritage and Touring), which celebrate his roots in Scotland and birthplace of Kerriemuir.
