As the director of communications at LSU football for 25 years, @LSUBonnette has overseen the marketing for 20 national award winners, two Heisman winners, and three national championship teams.

As the director of communications at LSU football for 25 years, @LSUBonnette has overseen the marketing for 20 national award winners, two Heisman winners, and three national championship teams.

For 25 years, LSU football’s Director of Communications, Michael Bonnette (@LSUBonnette), has been at the heart of the program’s success, overseeing the marketing and communications strategies for one of college football’s most storied programs. His leadership and innovative approach have helped shape the LSU Tigers’ public image, contributing to the team’s continued prominence both on and off the field.

Bonnette’s tenure has been marked by significant achievements, including the promotion of 20 national award winners, two Heisman Trophy winners, and three national championship teams. He has worked closely with LSU’s top athletes, ensuring their stories are shared with fans and the media in ways that highlight their accomplishments and further the legacy of LSU football.

One of Bonnette’s most notable achievements has been his role in promoting LSU’s Heisman winners—running back Billy Cannon (1959) and quarterback Joe Burrow (2019). His efforts helped elevate the visibility of these iconic players, ensuring that their accomplishments were recognized not just at the local level, but nationally. Under Bonnette’s direction, the media strategy around these athletes became a key part of the Tigers’ rise to national prominence, with his work playing a pivotal role in securing their place in football history.

Additionally, Bonnette’s strategic oversight in marketing LSU football extended to the entire team, whether it was celebrating game-day victories or promoting the program’s culture of excellence. He fostered strong relationships with the media and worked to maintain a positive image for the team, reinforcing LSU’s reputation as a powerhouse in college football. His ability to manage the complexities of public relations, marketing, and media communications played a vital role in the success of LSU’s football program during a time of ever-evolving digital platforms and media landscapes.

Bonnette’s work extended far beyond the field, as he also helped amplify LSU’s presence in the social media age, engaging with fans and alumni in new ways that connected the program with its supporters. From highlighting historical moments to showcasing player milestones, his efforts contributed to building a dedicated fan base that spans across the country.

As LSU football continues to thrive, Michael Bonnette’s 25-year legacy stands as a testament to the power of effective communications in elevating the profile of a sports program. His contributions have shaped LSU’s football narrative, cementing his place as one of the key figures in the program’s modern era of success.